Case study · 2026
Casablue
Blinds, curtains and awnings in Greater São Paulo. The website takes each visitor to a ready-made quote request on WhatsApp, and an AI agent writes the blog posts every day.
- Client
- CasaBlue Persianas
- Industry
- Blinds, curtains, awnings and wallpaper
- Deliverable
- Corporate website + blog written by an AI agent
- Year
- 2026
- Live
- Livecasabluepersianas.com.br
01 · The website
Running right here
A copy of the website runs inside this page: scroll, click and switch between desktop and mobile. The site itself is in Portuguese, and its contact form is turned off here.
02 · The challenge
CasaBlue sells through a conversation: the client sends photos, a consultant visits the home and takes the measurements. The website had to bring visitors to that conversation already carrying what matters (product, room, city and measurements) and still be found on Google and by AI assistants.
03 · The answer
A photo-led website, with the catalog organized by product and model and a form that writes the quote message for the visitor to review and send on WhatsApp. Behind it, a blog that publishes itself: every day an AI agent writes a post about blinds, curtains, awnings or wallpaper, and the site reviews it, publishes it and updates the sitemap and the files for AI assistants. Requests land in a custom CRM, with an Android app for the team.
- Corporate website
- Quote message built for WhatsApp
- Blog written by an AI agent
- Lead and visit CRM
- Android app for the team
- SEO, AEO and GEO
04 · How it was made
Seven stages, one team
Each stage has an owner and a sign-off before the next one. AI is a tool in the process, never the author.
- 01Strategy and content
Discovery
Survey of the whole catalog (blinds, curtains, awnings, wallpaper and repairs) and of how the sale happens: photos, visit and measurements.
- 02UX and architecture
Strategy and content
Each product with its models and a clear call to action. No prices on the page, because the quote depends on the visit.
- 03Art direction
Architecture and wireframes
A photo-led page, a catalog by product and model and a form that turns into a ready WhatsApp message.
- 04Motion and interaction
Art direction
The brand navy, linen and sky blue. DM Serif Display for headings, Manrope for text and the opening line: "The light changes. Your space is transformed."
- 05Development
Development
A static website, a blog that generates static pages for every post and an agent that delivers the texts to the site, which reviews them before publishing.
- 06SEO, AEO and data
SEO, AEO and performance
Posts written for Google and for AI assistants, with sitemap, feed and llms.txt updated on every publication and an IndexNow ping.
- 07Quality and performance
Testing and delivery
Security tests of the admin panel, privacy consent (LGPD) and publishing with an automatic backup before every update.
05 · From wireframe to layout
Structure before style
The whole page, top to bottom. Drag the divider: on one side the structure (blocks, headings, images and buttons), on the other the final layout. Scroll inside the frame.
06 · Art direction
Colors and type
- Blue#183c50
- Deep blue#0f2633
- Mid blue#2d566c
- Sky#7fa9be
- Linen#efe9df
- Mist#f1f4f4
- DM Serif DisplayHeadings
- ManropeText
07 · Who thought through each part
Seven disciplines, one website
- 01
Strategy and content
Who arrives, what they need to understand and in what order. The story is defined before any screen.
- 02
UX and architecture
Page map, wireframes and the path to the contact, tested on mobile first.
- 03
Art direction
Palette, typography, photography and the signature element that makes the site recognizable.
- 04
Motion and interaction
What moves, why and how fast. Everything respects visitors who ask for reduced motion.
- 05
Development
Hand-written code, no page builder: light HTML, inlined critical CSS and a custom admin panel when the client needs one.
- 06
SEO, AEO and data
Structure for Google and AI assistants: schema, answer-ready FAQ, metadata and privacy consent.
- 07
Quality and performance
PageSpeed, accessibility, security and testing on desktop and mobile before delivery.
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