Case study · 2026
Labaco Produções
A video production company. The reel opens the page and the rest of the site carries the conversation, from brand positioning to the brief.
- Client
- Labaco Produções
- Industry
- Video production company
- Deliverable
- Corporate website
- Year
- 2026
- Live
- Livelabacoproducoes.com.br
01 · The website
Scrolling from top to bottom
Screen recording of the published website. To browse it, open the live site.
02 · The challenge
A production company sells with what it has already shot. The website had to let the work speak first and then turn interest into a brief.
03 · The answer
A dark page that works like a screening room: the reel at the top, the production services next and a straightforward contact form, with no distractions.
- Corporate website
- Reel at the top
- Brief form
- On-page SEO
04 · How it was made
Seven stages, one team
Each stage has an owner and a sign-off before the next one. AI is a tool in the process, never the author.
- 01Strategy and content
Discovery
Survey of the work, the services and how clients reach the company.
- 02UX and architecture
Strategy and content
The video opens, the services explain and the brief closes.
- 03Art direction
Architecture and wireframes
A dark single page with the reel featured and short service blocks.
- 04Motion and interaction
Art direction
Black, white and a deep brand red, so the footage shines.
- 05Development
Development
WordPress website with the reel featured right at the top.
- 06SEO, AEO and data
SEO, AEO and performance
Metadata, titles and a service structure designed for search.
- 07Quality and performance
Testing and delivery
Review on desktop and mobile before publishing.
05 · From wireframe to layout
Structure before style
The whole page, top to bottom. Drag the divider: on one side the structure (blocks, headings, images and buttons), on the other the final layout. Scroll inside the frame.
06 · Art direction
Colors and type
- Black#000000
- Coffee#382e28
- Deep red#660003
- Sand#ccc1b3
- White#ffffff
07 · Who thought through each part
Seven disciplines, one website
- 01
Strategy and content
Who arrives, what they need to understand and in what order. The story is defined before any screen.
- 02
UX and architecture
Page map, wireframes and the path to the contact, tested on mobile first.
- 03
Art direction
Palette, typography, photography and the signature element that makes the site recognizable.
- 04
Motion and interaction
What moves, why and how fast. Everything respects visitors who ask for reduced motion.
- 05
Development
Hand-written code, no page builder: light HTML, inlined critical CSS and a custom admin panel when the client needs one.
- 06
SEO, AEO and data
Structure for Google and AI assistants: schema, answer-ready FAQ, metadata and privacy consent.
- 07
Quality and performance
PageSpeed, accessibility, security and testing on desktop and mobile before delivery.
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