Case study · 2026
Mobian Designer
High-end custom furniture. The website makes room for the finish and the made-to-measure project, with navigation that pulls toward the quote.
- Client
- Mobian Designer
- Industry
- High-end custom furniture
- Deliverable
- Corporate website with catalog
- Year
- 2026
- Live
- Livemobiandesigner.com.br
01 · The website
Scrolling from top to bottom
Screen recording of the published website. To browse it, open the live site.
02 · The challenge
Custom furniture is a trust purchase: clients want to see the finish up close and understand the process before asking for a quote.
03 · The answer
Large photos of rooms, elegant serif typography and a catalog organized by room, with the quote button repeated where the decision happens.
- Corporate website
- Catalog by room
- On-page SEO
- Quote calls to action
04 · How it was made
Seven stages, one team
Each stage has an owner and a sign-off before the next one. AI is a tool in the process, never the author.
- 01Strategy and content
Discovery
A look at the portfolio of finished projects and at the most common questions from people asking for a quote.
- 02UX and architecture
Strategy and content
First the dream (finished rooms), then the process, then the quote.
- 03Art direction
Architecture and wireframes
An opening page in room blocks and a catalog by category.
- 04Motion and interaction
Art direction
Graphite, linen and wood. Cormorant Garamond for headings and Hanken Grotesk for text.
- 05Development
Development
WordPress website with a product catalog organized by room.
- 06SEO, AEO and data
SEO, AEO and performance
Metadata, alt text and a category structure designed for search.
- 07Quality and performance
Testing and delivery
Review on desktop and mobile before publishing.
05 · From wireframe to layout
Structure before style
The whole page, top to bottom. Drag the divider: on one side the structure (blocks, headings, images and buttons), on the other the final layout. Scroll inside the frame.
06 · Art direction
Colors and type
- Graphite#1a1816
- Dark wood#403329
- Taupe#ab9e8f
- Linen#f6f0ea
- Cormorant GaramondHeadings
- Hanken GroteskText
07 · Who thought through each part
Seven disciplines, one website
- 01
Strategy and content
Who arrives, what they need to understand and in what order. The story is defined before any screen.
- 02
UX and architecture
Page map, wireframes and the path to the contact, tested on mobile first.
- 03
Art direction
Palette, typography, photography and the signature element that makes the site recognizable.
- 04
Motion and interaction
What moves, why and how fast. Everything respects visitors who ask for reduced motion.
- 05
Development
Hand-written code, no page builder: light HTML, inlined critical CSS and a custom admin panel when the client needs one.
- 06
SEO, AEO and data
Structure for Google and AI assistants: schema, answer-ready FAQ, metadata and privacy consent.
- 07
Quality and performance
PageSpeed, accessibility, security and testing on desktop and mobile before delivery.
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